Customers want to know that you care about your business. More importantly, they want to know that you care about solving their problems. This means that, no matter the topic of your business blog, your posts should communicate your investment in your business and customers.
By planning out relevant, helpful posts, you show that you understand the needs and concerns of your customers. A carefully written blog communicates that you value their time and want to help them. Sticking to a regular schedule shows that you are thoughtful and attentive. All of these are qualities that customers want to see in a business.
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A poorly-written blog, however, indicates that you don’t value your readers’ time. Posts that don’t address the interests of your customers show that you haven’t thought through how your business can help them. Haphazard posting make your business look scattered or disorganized. Bad grammar or poor editing make you look unprofessional.
Not every business needs a blog. But if your business has one, it will be more effective if it is planned with intent and written with care.