The first impression you get after you look through the fashion catalogs of the seventies of the 20th century- WOW! It is horrible.
But in reality everything is okay. First, dudes in the catalogs are exaggerated; just have a look on what is going on the men fashion shows nowadays. The real life makes everything smooth and typical. Let’s wait for the first impression to disappear and study the style attentively. You don’t need to hurry and call them clowns as it may be that your father in his young years dressed the same way and sure, he couldn’t be wrong.
The men in the seventies were not afraid to look bright. The amount of colors and prints is incredible, but I couldn’t say that it offends the eye. Now it seems like carnival costumes to us but it is still casual. The funny prints were very popular among the dudes of that time. Modern man would think that these colors and prints are not for him. But it is now and at that time…
I want you to focus on this picture. It looks like a photo about the fantastic shirts with typical seventieth prints, but it is not. Look at the man who is marked DUDE.
He seems to stand in a silly pose, but it couldn’t be the photograph’s mistake. The models were chosen for the photo shoot and asked not to move. It is not accidental because his pose is very hot and sexy as for the seventies. Besides I think these guys need to work out their chest area, but in the seventies it was ok, if at least you have brutal face especially with the mustaches.
A pair of flared trousers in the 70s is an absolute must. I would say it is the most significant part of the men’s style of the 70s. They are skinny over the knee and flared at the bottom, with the pleated stem. The men wore those extremely high waisted and without a belt to show the shoes.